We live in a busy world. Meetings to catch, chock-a-block weekend activities to attend, calls to make & on-the-minute social notifications to check, all rendering our smart phones useful for about half the time they’re required before we’re on the hunt for a 2-prong plug socket to charge it up. That’s where Take Charge comes in.

Take Charge is a luxury, genuine leather Handbag, Purse, Clutch & Tablet Envelope collection designed & crafted in Cape Town, South Africa. Equipped with a built-in power bank, Take Charge bags are compatible with all modern smartphones from the iPhone 5 upward & any micro-USB port devices (Samsung, BlackBerry etc). The power bank allows you to fully charge your phone or tablet at least once before having to charge the power bank itself. The slim battery design has been cleverly placed in a secret slip-pocket inside the bag, keeping it safe, sound & out of the way.

Each item is accessorised with a branded bronze or gold plaque, with the optional extra of personalising a bag (for a gift or for yourself) at an additional cost of R70 & adding a Gift Card. Packaged beautifully in a denim dust bag with a pineapple or stag print, you can’t go wrong with gifting this to the person who has it all.

Tammy Lederle, Founder & Managing Director of Brandnew Creative Agency – a through-the-line agency based in Cape Town – is a girl on the go who manages to run out of phone battery at least twice each day. Between travelling, back-to-back meetings & snapping photos of her two Labrador / Golden Retriever children, Tammy saw an opportunity to create a fashionable must-have accessory with built-in brains. On scoping out a similar but more basic product offering whilst on a trip to Sydney, Australia, the idea for Take Charge was born.

Featured Products